Looking at Excellences and perfections by Amalia Ulman 

After mentioning this artists work in my last blog post, I wanted to look at her properly. Excellences and perfections is a perfect example of the characters of Instagram today.

This hoax she created attracted thousands more followers over the course of the work. She has used her work as a social experiment to demonstrate how people respond to and mimic these characteristics.

Giving the appearance she was going through drastic physical and mental changes. From the cute girl persona to the girl do Chanel coke lines off Mirrors.

After doing a lot of research into the characters she could become she developed a narrative to link the three together. Thanking her followers for the support as she ‘learned who the real me is’.

She cleansed, enhanced and ditched the coffee lover for the semi nudes and tear filled posts. All part of a carefully planned story to at the end show the falsity of her work.

With it receiving a lot of negative attention for supposedly lying to her followers. She points out she only did what we do everyday ourselves on Instagram.

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